[NPMUG] Lee Clow - creator of many of the Apple ads ....
Dave Sevick
dave at davesevick.com
Sat Oct 31 22:14:08 MDT 2009
http://www.tuaw.com/2009/10/31/apples-ad-man-steps-down-but-another-apple-fan-will-take-his-p/
Apple's ad man changes roles, but another Apple fan will take his place
by Steven Sande (RSS feed) on Oct 31st 2009 at 12:00PM
When many people think of Apple, they think of the ad campaigns that
the company has used over the years:
The original "1984" Super Bowl ad that introduced the Mac to the world
The "Think Different" campaign that coincided with the return of Steve
Jobs to the company
The iPod dancing silhouettes
"There's an app for that" -- the iPhone ads
"Hello, I'm a Mac. And I'm a PC." -- the Get A Mac ads
Apple's advertising agency is TBWA / Media Arts Lab, and the person
who has been the creative force behind all of these ads is a man by
the name of Lee Clow. The 66 year-old Clow has decided to step down as
chief creative officer at the agency, although he'll remain chairman
and global director of Media Arts Lab and fulfill other roles within
TBWA.
Clow's replacement is no stranger to Apple. Duncan Milner is currently
the executive creative director on the Apple account and is considered
by many in the advertising industry to be the perfect replacement for
Clow, a close friend of Steve Jobs.
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