[NPMUG] Let's be clear about who is in charge at Apple now .... "The Cook Doctrine at Apple"

[Dave Sevick]

There was a great quote captured from Apple Chief Operating Officer  
Tim Cook on Wed Jan 21, when he was asked about how Apple would work  
without Steve Jobs :

We believe that we are on the face of the earth to make great products  
and that’s not changing. We are constantly focusing on innovating. We  
believe in the simple not the complex. We believe that we need to own  
and control the primary technologies behind the products that we make,  
and participate only in markets where we can make a significant  
contribution. We believe in saying no to thousands of projects, so  
that we can really focus on the few that are truly important and  
meaningful to us. We believe in deep collaboration and cross- 
pollination of our groups, which allow us to innovate in a way that  
others cannot. And frankly, we don’t settle for anything less than  
excellence in every group in the company, and we have the self-honesty  
to admit when we’re wrong and the courage to change. And I think  
regardless of who is in what job those values are so embedded in this  
company that Apple will do extremely well.


This only confirms my recent statements that the discipline Steve Jobs  
instilled into his team is taken seriously ....

and that is a good thing for all of us Mac users who can continue to  
brag about how great our Macs are ....

and only reinforces why people continue to buy Macs and iPhones and  
iPods , even in the face of a deep recession.


In this short but interesting article by Adam Lashinsky at CNN-Money  
he goes on to speak about the "deep bench" at Apple .... built by  
Steve Jobs.

http://gowest.blogs.fortune.cnn.com/2009/01/22/the-cook-doctrine-at-apple/


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