[NPMUG] Association of National Advertisers - Obama, Apple, Zappos, Nike, Coors, McCain ....

Dave Sevick dave at davesevick.com
Fri Oct 17 10:23:36 MDT 2008


How they voted
Marketer	%
Obama	36.1%
Apple	27.3%
Zappos	14.1%
Nike	9.4%
Coors	8.7%
McCain	4.5%
Source: Meridia ARS


http://adage.com/moy2008/article?article_id=131810

At ANA Gathering, Marketing Pros and Agency Bigs Tap Barack Over  
Apple, Zappos

By Matthew Creamer

Published: October 17, 2008
ORLANDO, Fla. (AdAge.com) -- Just weeks before he demonstrates whether  
his campaign's blend of grass-roots appeal and big media-budget know- 
how has converted the American electorate, Sen. Barack Obama has shown  
he's already won over the nation's brand builders. He's been named  
Advertising Age's marketer of the year for 2008.

Mr. Obama won the vote of hundreds of marketers, agency heads and  
marketing-services vendors gathered here at the Association of  
National Advertisers' annual conference. He edged out runners-up Apple  
and Zappos.com. The rest of the shortlist, selected by Ad Age's  
editorial staff, was rounded out by megabrand Nike, turnaround story  
Coors and Mr. Obama's rival, Sen. John McCain.


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Dave Sevick Consulting
Apple Certified Support Professional 10.5
Apple User Group Ambassador
Apple Recycling in Pittsburgh
Helping people use technology in Pittsburgh
Western PA, WV, OH, MD ... Since 1988

724.779.0099 mobile/office
dave at davesevick.com
http://www.davesevick.com
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