[NPMUG] Flashback to 2001 .... the 4 minute tour of the 1st Apple Store by Steve Jobs

[Dave Sevick]

http://www.edibleapple.com/flashback-steve-jobs-introduces-the-first-apple-store/



And now in 2008 we sell these same Macs you see here in this year 2001  
movie  for $99 at Goodwill.   :-)

=======

And as a bonus for your reading pleasure ... the BusinessWeek article  
that predicts the Apple Stores failing ...

:-)

http://www.businessweek.com/print/magazine/content/01_21/b3733059.htm?chan=mz

MAY 21, 2001

NEWS: ANALYSIS & COMMENTARY
By Cliff Edwards


Commentary: Sorry, Steve: Here's Why Apple Stores Won't Work
New retail outlets aren't going to fix Apple's sales

For years, Apple Computer (AAPL ) CEO Steven P. Jobs has tried working  
with retailers to make shopping for Apple's stylish products as  
appealing as using them--everything from setting up kiosks to special  
sections adorned with Apple's Think Different posters. Still, the  
computer maker's share has fallen, and Jobs figures he knows why.  
"Buying a car is no longer the worst purchasing experience. Buying a  
computer is now No. 1," he griped at the MacWorld trade show in January.

Now, he's taking matters into his own hands. On May 19, Apple will  
open a swanky new retail store--the first of as many 110 nationwide-- 
at Tyson's Corner Galleria mall outside Washington. While Apple execs  
won't comment on their plans, the idea seems clear: Well-trained Apple  
salespeople in posh Apple stores can convince would-be buyers of the  
Mac's unique advantages, including its well-regarded iMovie software  
for making home videos and its iTunes program for burning custom CDs.

"CAVIAR." With its top-notch brand and proven marketing panache, Apple  
should have a shot at improving on the Gateway Country Store model.  
And it will give Apple fresh outlets to sell its own products such as  
the titanium PowerBook and other companies' consumer gadgets such as  
Handspring Inc.'s Visor handheld line. The company would gain new  
revenue as a reseller of other electronic goodies and have more  
control over marketing and servicing of its products. What's more,  
Apple could boost margins by cutting out middlemen and wooing buyers  
to higher-priced models.

-----------Clip -----------   the rest at :

http://www.businessweek.com/print/magazine/content/01_21/b3733059.htm?chan=mz



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