[NPMUG] Major Apple Announcement .....

[Dave Sevick]

http://www.apple.com/pr/library/2008/12/16macworld.html

Apple Announces Its Last Year at Macworld

CUPERTINO, California—December 16, 2008—Apple® today announced that  
this year is the last year the company will exhibit at Macworld Expo.  
Philip Schiller, Apple’s senior vice president of Worldwide Product  
Marketing, will deliver the opening keynote for this year’s Macworld  
Conference & Expo, and it will be Apple’s last keynote at the show.  
The keynote address will be held at Moscone West on Tuesday, January  
6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone  
Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like  
many companies, trade shows have become a very minor part of how Apple  
reaches its customers. The increasing popularity of Apple’s Retail  
Stores, which more than 3.5 million people visit every week, and the  
Apple.com website enable Apple to directly reach more than a hundred  
million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years,  
including NAB, Macworld New York, Macworld Tokyo and Apple Expo in  
Paris.

Apple ignited the personal computer revolution in the 1970s with the  
Apple II and reinvented the personal computer in the 1980s with the  
Macintosh. Today, Apple continues to lead the industry in innovation  
with its award-winning computers, OS X operating system and iLife and  
professional applications. Apple is also spearheading the digital  
media revolution with its iPod portable music and video players and  
iTunes online store, and has entered the mobile phone market with its  
revolutionary iPhone.

Press Contacts:
Steve Dowling
Apple
dowling at apple.com
(408) 974-1896
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